This book covers all stages of entrepreneurship development. It goes from the napkin phase (ideation) to traction (escalation). And it’s been used for every industry, from space to the depths of the ocean, from agriculture to pharmaceuticals, from artisans to teens, and from retail to digital assets.
Tips on the best way to read and use the book: You don’t have to read it cover to cover, it’s like an instruction manual for building or improving a business or organization.