EBELI (Evidence-Based Entrepreneurship and Lean Innovation) is a system that has been created, curated, and matured over the last 20 years to help transfer academic research to the market and thus provide solutions to accurate and relevant problems. It’s remarkably flexible and works like a business model toolbox (actually, we used to call it that), where you can use each tool as and when you need it, keeping in mind that there’s a specific process that goes into it continuing. With EBELI you can design and develop New Ventures based on technology, not based on technology, for-profit, non-profit, high impact-oriented, focused on public policies, etc.

This book covers all stages of entrepreneurship development. It goes from the napkin phase (ideation) to traction (escalation). And it’s been used for every industry, from space to the depths of the ocean, from agriculture to pharmaceuticals, from artisans to teens, and from retail to digital assets.

Tips on the best way to read and use the book: You don’t have to read it cover to cover, it’s like an instruction manual for building or improving a business or organization.